Reedley’s Trade Winds Pub opens up an adventure

The Trade Winds Pub offers local favorites, pub classics and international fare to Reedley residents as it opens in downtown and looks to become the place to go in the city

The Trade Winds Pub opening soon in downtown Reedley. Located at 1041 G St. (Kenny Goodman)
The Trade Winds Pub opening soon in downtown Reedley. Located at 1041 G St. (Kenny Goodman)
Serena Bettis
Published December 12, 2023  • 
12:00 pm

REEDLEY – When customers swing open the doors to The Trade Winds Pub, they should feel like they are no longer in Reedley, but rather a far away time and place where all that is expected of them is to enjoy the experience. 

Located at 1041 G St. in downtown Reedley, The Trade Winds Pub is officially opening on Dec. 16. For some residents, the establishment will still feel like pubs that have come before, just with a few extra twists and turns. As they welcome in the community, the co-owners of The Trade Winds hope to also welcome them into a world of imagination and variety with their unique concept. 

“There’s a lot of different things to try … to look at, see and experience in here, so it’s something you could come back on a different occasion and have a totally different kind of meal and see something you didn’t see the last time you were here,” Heather Ground, one of the owners, said. 

Ground is opening the establishment alongside her husband, David Peters, her sister, Laura Yanovsky, and her brother-in-law, Sergey Yanovsky; the four are also behind Odds Bodkins, which they aim to open next summer at the southwest corner of 11th Street and G Street, and they run wedding venue Hidden Hollow, located near Wahtoke Lake. 

What to expect from The Trade Winds Pub

The question of exactly what The Trade Winds Pub is can only be answered properly through its backstory, which was crafted by Ground, Laura Yanovsky and their childhood love of Disney and the excitement that came with the era of global exploration during the 1930s and ‘40s.

Inside The Trade Winds Pub, customers are greeted with vines hanging down from the ceiling, bamboo-covered walls and an eclectic arrangement of decor from all over the world. Beyond a full food and drink menu, the pub offers up a story of worldly travels and new adventures.

It is not “owned” by a Reedley family, but instead a fictitious British man by the name of “A.L. Gerrig,” who has set up the establishment as a way to store his treasures from his travels. The decor comes from his journeys around the world, and while serving traditional British pub fare, he has also picked up some international cuisine to try and bring back to The Trade Winds every so often. 

Ground said that customers should feel like they’re visiting Gerrig’s camp set up on a safari during the 1940s. 

“We were supposed to be here for a few months, but it’s turned into a handful of years, and the vines are starting to penetrate the roof we have, so it’s kind of overgrown,” Ground said. “We’ve made friends with the local wildlife — ‘cause you can’t keep them out — and this generator runs the whole show, but every once in a while the monkeys will get into the electrical and cause us problems.”

Customers should be sure to look up and look closely when they’re inside, as there are animatronics and some other surprise tricks that the owners have added to enhance the experience. When orders are placed off the group drink menu, for example, specific drinks have corresponding responses from the wildlife and music in the establishment.

Ground said that thanks to renovation work done by previous owners, it did not take long for them to get it ready to go once they bought the location. They kept a lot of the elements that would make the place feel familiar to locals, while adding their own angle to it and fashioning a theme that would allow them some variety in what they offered.

“We still wanted people to recognize it as The Pub when they came in,” Ground said. “There’s a comfort and a familiarity that we wanted to maintain because we’re just reopening The Pub. We just wanted people to know it’s gonna have a little bit of a twist. It’s still a pub menu, but the reason why we went with this look is so that it felt very exotic.” 

By having this backstory, Ground said it opens them up to serving more than one kind of food. Along with pub standards, they will have food and drink specials that come and go as A.L. Gerrig travels, tying together an Indian dish with a tropical drink and so forth. 

Menu items will include old favorites of Reedley locals, including chicken cordon bleu, a Monte Cristo sandwich, a French dip and potato skins, along with British classics like bangers and mash, Shepherd’s pie and fish and chips. A few other feature items include a Thai peanut crunch salad, miso salmon and a burger called the “allies,” because it’s the 1940s, Ground said. 

Yanovsky said that when they were picking menu items, they kept to some classics, but also tried to avoid things that you can already find in Reedley. 

The Trade Winds Pub owners from left to right: David Peters and Heather Ground sit next to Laura Yanovsky, Sergey Yanovsky and their daughters Elizabeth and Ella Dec. 8, 2023. The restaurant will feature traditional British pub fare and a rotating variety of international cuisine. (Serena Bettis)

Creating a place to go

Yanovsky said they decided to open the pub because they wanted a place to go that was close to home. With limited sit-down dining options in Reedley, especially for dinner, residents often travel to Fresno, Clovis or Visalia for a night out; The Trade Winds Pub hopes to change that. 

“We have a good downtown, it’s just done by six o’clock,” Yanovksy said. “As people who live here and have a family, we want a place to go, and we want people to have a place to go and be able to feel like you can sit and have dinner … and you’re not in any rush to get out. … We want our town to have something that they’re happy to be at.” 

Ground said that downtown Reedley does a good job at capturing the small-town charm that Reedley tries to preserve, but it doesn’t really stick around in the evening. With many professional offices located along G Street, she said it makes sense that there aren’t many dining options that stay open into the night, but they don’t want that to continue to be the case. 

The opportunity came up for Ground, Peters and the Yanovksy’s to buy the pub after they had already started on their venture with Odds Bodkins, and Ground said that because they had a lot of ideas that they couldn’t quite fit into that location, the pub “lended itself to another concept that we had considered.”

When Reedley residents visit The Trade Winds Pub, Ground said she hopes that they feel like they’ve had an experience — like they’ve been somewhere — not just to get out of Reedley, but almost to escape reality. 

“If our restaurant was in Clovis, I would want them to feel like they weren’t in Clovis either,” Ground said. “They went, they got to go somewhere or do something … it feels like an event.”

To help with that, the location has something for everyone, where adults can have a drink and a meal and kids can have a dessert and a Shirley Temple, Yanovsky said. The pub will also have extended hours, especially after the new year once the owners have had a chance to settle in more.

At the moment, the pub will be closed on Mondays and Tuesdays, and open from 11:00 a.m. to 11:00 p.m. on Wednesdays and Thursdays. It will be open from 11:00 a.m. to 1:00 a.m. on Fridays and Saturdays, and have shorter hours on Sundays, closing around 8:00 p.m. 

In January, they will begin to serve brunch on Sundays starting at 9:00 a.m., but the exact date for when that will start has not been worked out yet.

Peters said they have already begun to take reservations for their grand opening day, and while not required, reservations are highly recommended for any day of the week. To make a reservation, call 559-743-7745.

Serena Bettis
General Assignment Reporter