FRESNO – The Central California Blood Center has partnered with Hummus Republic to raise the numbers on blood donations during the winter months.
The Central California Blood Center (CCBC) has launched its limited-time “Pint for a Pita” campaign, which is taking place from Jan. 1 to Feb. 15 for National Blood Donor Month. As a part of the campaign kick off, Hummus Republic will host a “Pita Party” on Jan 9 from 11:30 a.m. to 1 p.m. at the Jenny Eller Donor Center in Fresno, located at 4343 W. Herndon Avenue.
All donors who give during the promotion will receive a voucher of a free pita sandwich from Hummus Republic at participating Fresno locations.
“We’re honored to partner with the Central California Blood Center for the ‘Pint for a Pita’ campaign,” said Chloe Cardoza, Owner of Hummus Republic Fresno in a press release. “Our community depends on the generosity of blood donors, and we’re excited to show our gratitude by offering fresh, nourishing meals to those who step up to save lives.”
Donors will also receive a pair of CCBC’s popular socks that say “These Socks Save Lives,” while supplies last according to the press release.
“National Blood Donor Month is an opportunity to honor those who give and to encourage new donors to join us in saving lives,” said Christine Hayes, President and CEO at the Central California Blood Center in the release. “Every pint donated directly helps patients in our local hospitals. We’re grateful to partner with Hummus Republic to offer a fun thank-you for our community heroes.”
According to the release, winter months often see a decline in blood donations due to the hectic holiday schedules that many people have, illnesses and weather changes. But hospitals across Central California continue to depend on CCBC for lifesaving blood for trauma patients, surgeries, cancer care, premature infants and others in urgent need.
This campaign aims to encourage community members to give blood during a critical time of the year.
