Ed Dena celebrates 20th year in action

Ed Dena’s Auto Center commemorates their 20th anniversary by offering special deals on their, new, used, and vintage cars until the end of the year

A sign of Ed Dena’s Auto Center, a Chevrolet and GMC sales and service automotive dealership with locations in Visalia and Dinuba. (Photo courtesy of the Ed Dena Used Car Superstore social media.)
Mid Valley Times Staff
Published November 11, 2023  • 
12:00 pm

DINUBA – After 20 years of business, Ed Dena’s Auto Center, a Chevrolet and GMC sales and service automotive dealership, is celebrating their time assisting the people of their community by offering special sale prices until the end of 2023. 

Since first opening its doors in 2003, Ed’s has expanded to provide their services to other communities in the Valley, such as Vislia, where they opened ‘Ed Dena’s Used Car Superstore’ is 2015, as well as Borderline Classics & Auto Sales, which opened in Downtown Dinuba in 2019.

“Our business has impacted the community in a big way, and has supported not just Dinuba, but Tulare County as a whole,” said Grant Bruegman, Ed Dena’s director of marketing. “This has been done in multiple ways, including sponsoring youth teams, as well as various charities and nonprofits.”

Between its three dealerships, Ed’s has been able to provide Central Valley consumers with a wide variety of choices when it comes to looking for late model pre-owned vehicles or classic cars of every style and vintage.

According to Bruegman, Ed Dena himself has always “done his best to provide both quality sales service and more importantly a quality sales experience for both new and repeat customers.” At Ed’s they make sure customers always feel a personal touch and know that they’re not just coming in to buy a car, but to establish a relationship with the delaship.

“Our goal is to build those relationships so we can count on a long term relationship with our clients,” Bruegman said. “We expect to not only provide a car for you, but quality service for years to come.”

As Ed Dena’s Auto Center has grown during their 20 years in operation, the business has welcomed a new generation of ownership, represented by Ed’s daughter Ashley Dena, who has become a “very important part of the company’s history – and its future,” as stated by Bruegman.

“I’ve been part of this business for most of my life, and the responsibility of building for the next 20 years of success is my focus,” Ashley said in a press statement. “I look forward to even bigger and better things to come.” 

Together, Ashley and her father plan to make their priority to exceed customer expectations with “great vehicles, awesome service, and a commitment to customer satisfaction at every opportunity.” 

Apart from its end of the year 20th anniversary sale, Ed’s is also gearing up to expand their services with the implementation of a new state-of-the-art service center, which is slated to open at the beginning of 2024. Not only will the new space allow Ed’s to service larger vehicles and work trucks, it will also allow them to support newer technologies found in electric vehicles.

“EVs and battery operated vehicles require a significant amount of specialty service,” Bruegman said. “We want to make sure that our techs are up to date and able to provide as many services as possible.”

In the meantime, the community can expect to enjoy Ed’s annual Winter Wonderland model train display, which Dena himself builds every year. The display, which has seen great community support in past years, will be open to the public to once again spread some holiday cheer.

“I want to thank everyone for a great 20 years,” said Ed Dena. “I look forward to supporting the Central Valley with great cars and service for another 20 years – I truly believe the best is yet to come.”

Mid Valley Times Staff